DOWNTOWN DETROIT MARKETS

As a part of the Winter In Detroit activation downtown this year, the Downtown Detroit Markets is a collection of indoor and outdoor markets designed to boost retail interaction with the public. There are four markets, each with their own style of carefully curated vendors. I was tasked with creating an identity and naming convention that could be used across all of the markets as one cohesive brand, but that would also allow for flexibility to accommodate the different vibes each market has individually. 

© 2018 Katie Marquette