Winter In Detroit is a marketing campaign created by a number of Detroit businesses and partnerships in an effort to drive traffic downtown to boost retail, restaurant, and event patronage. I was honored to design the logo, the supporting brand identity, the website and a number of other assets, while art directing the assets that I didn't directly create. The Winter In Detroit campaign was one of Bedrock's largest marketing initiatives, with a number of billboards, radio spots, television coverage, and a strong social media presence. The campaign has been covered across Metro Detroit's largest print and online publications.